This practical course teaches learners how to plan, create, launch, measure and optimise YouTube advertising campaigns using Google Ads. Platform workflows change over time, so learners should always compare the interface with current Google Ads Help documentation.
Module 1 — Introduction to YouTube Advertising
Lesson 1: What is YouTube Advertising?
Lesson 2: How YouTube Ads Work
Lesson 3: Types of YouTube Ads
Lesson 4: YouTube Ads vs Facebook/Instagram Ads
Lesson 5: Understanding the YouTube Advertising Funnel
Quiz: 10 Questions
Lesson 1: Creating a Google Ads Account
Lesson 2: Linking YouTube Channel with Google Ads
Lesson 3: Understanding Google Ads Dashboard
Lesson 4: Billing & Payment Setup
Lesson 5: Important Campaign Settings
Practical Assignment:
Set up a Google Ads account and connect a YouTube channel.
Lesson 1: Planning Your Advertisement
Lesson 2: Writing an Effective Ad Script
Lesson 3: Creating a Strong Hook
Lesson 4: Call-to-Action
Lesson 5: Video Length & Format
Lesson 6: Common Mistakes to Avoid
Example Ad Formula
HOOK → PROBLEM → SOLUTION → BENEFIT → PROOF → CTA
Module 5 — Creating Your First Campaign
Lesson 1: Selecting Campaign Objective
Lesson 2: Choosing Campaign Type
Lesson 3: Setting Budget
Lesson 4: Selecting Target Location
Lesson 5: Audience Targeting
Lesson 6: Placement & Content Targeting
Lesson 7: Creating the Ad
Lesson 8: Publishing the Campaign
Practical Project:
Create your first YouTube advertising campaign.
Module 6 — YouTube Ads Budget & Bidding
Lesson 1: How Much Should You Spend?
Lesson 2: Daily vs Lifetime Budget
Lesson 3: Understanding CPC
Lesson 4: Understanding CPV
Lesson 5: CPA & ROAS
Lesson 6: Choosing a Bidding Strategy
Budget Exercise
Students receive a sample business and calculate:
Daily budget
Expected views
Expected clicks
Cost per conversion
Estimated ROI
Module 7 — YouTube Ad Creatives
Lesson 1: What Makes an Ad Effective?
Lesson 2: Thumbnail & Visual Strategy
Lesson 3: First 5 Seconds
Lesson 4: Storytelling
Lesson 5: Using Testimonials
Lesson 6: Creating High-Converting CTAs
Assignment:
Create a 30-second YouTube advertisement.
Module 8 — Analytics & Performance
Lesson 1: Understanding YouTube Ads Reports
Lesson 2: Impressions
Lesson 3: Views & View Rate
Lesson 4: Click-Through Rate
Lesson 5: Conversions
Lesson 6: Cost Per Conversion
Lesson 7: ROAS
Students learn to identify:
Good Campaign → Weak Campaign → Campaign That Needs Optimisation
Students will create a complete YouTube advertising campaign for a hypothetical business.
They must submit:
Target audience
Campaign objective
Ad budget
Ad script
Video concept
Targeting strategy
Campaign setup
KPI selection
Optimisation plan
Final Assessment
50 MCQ + Practical Project
Passing Score: 70%